About
Category E-Commerce
A leading extra-size clothing company based in the USA, specializing in fashionable and comfortable clothing for plus-size individuals. The company aimed to expand its reach by launching an e-commerce platform to cater to a broader audience.
Challenges Faced
- Customer Hesitation : Many customers were skeptical about online shopping due to size concerns. The introduction of a virtual fitting room helped address this issue.
- Technical Integration : Ensuring smooth integration of third-party logistics, payment gateways, and CRM systems.
- Brand Awareness : Overcoming the competition in the online retail space required an aggressive digital marketing campaign.
- Handling High Traffic : The platform needed to be scalable to handle increased traffic during promotions and sales events.
Solution Provided
Our team developed a robust and user-friendly e-commerce platform tailored to the company's needs. The key features included:
- Custom UI/UX Design : A clean and intuitive interface with easy navigation.
- Responsive Design : Optimized for mobile, tablet, and desktop users.
- Size Guide and Virtual Fitting Room : To help customers find the perfect fit.
- Personalized Recommendations : AI-driven product suggestions based on user preferences.
- Seamless Checkout Process : Multiple payment options, including digital wallets.
- Inventory Management System : Real-time stock updates and automated restocking alerts.
- SEO and Digital Marketing Strategy :Implementation of SEO best practices and social media marketing to increase brand visibility.
Results
- 200% Increase in Online Sales within the first six months.
- 45% Growth in Customer Engagement through personalized shopping experiences.
- Enhanced Brand Visibility with a 300% increase in website traffic.
- Higher Customer Retention Rate due to improved shopping experience and efficient order fulfillment.
- Positive Customer Feedback on the user-friendly interface and size accuracy tools.
Tech stacks we used
- Front End : React
- Back End : Node
- Database : MongoDB
- Server : AWS