About

Category E-Commerce

A leading extra-size clothing company based in the USA, specializing in fashionable and comfortable clothing for plus-size individuals. The company aimed to expand its reach by launching an e-commerce platform to cater to a broader audience.

Challenges Faced

  • Customer Hesitation : Many customers were skeptical about online shopping due to size concerns. The introduction of a virtual fitting room helped address this issue.
  • Technical Integration : Ensuring smooth integration of third-party logistics, payment gateways, and CRM systems.
  • Brand Awareness : Overcoming the competition in the online retail space required an aggressive digital marketing campaign.
  • Handling High Traffic : The platform needed to be scalable to handle increased traffic during promotions and sales events.

Solution Provided

Our team developed a robust and user-friendly e-commerce platform tailored to the company's needs. The key features included:

  • Custom UI/UX Design : A clean and intuitive interface with easy navigation.
  • Responsive Design : Optimized for mobile, tablet, and desktop users.
  • Size Guide and Virtual Fitting Room : To help customers find the perfect fit.
  • Personalized Recommendations : AI-driven product suggestions based on user preferences.
  • Seamless Checkout Process : Multiple payment options, including digital wallets.
  • Inventory Management System : Real-time stock updates and automated restocking alerts.
  • SEO and Digital Marketing Strategy :Implementation of SEO best practices and social media marketing to increase brand visibility.

Results

  • 200% Increase in Online Sales within the first six months.
  • 45% Growth in Customer Engagement through personalized shopping experiences.
  • Enhanced Brand Visibility with a 300% increase in website traffic.
  • Higher Customer Retention Rate due to improved shopping experience and efficient order fulfillment.
  • Positive Customer Feedback on the user-friendly interface and size accuracy tools.

Tech stacks we used

  • Front End : React
  • Back End : Node
  • Database : MongoDB
  • Server : AWS