Our client is a seasoned e-commerce company specializing in providing promotional products to businesses for various purposes such as trade shows, events, internal usage, and more.

With over two decades of experience in the industry, they have successfully applied a plethora of customization techniques including screen printing, embroidery, laser engraving, pad printing, and debossing to imprint logos on millions of products for thousands of organizations. Their commitment to excellence has garnered them numerous accolades, including three Gold Technology Awards at the PPAI Expo in 2018, highlighting their innovative approach to e-commerce.

In order to sustain their reputation and continue delivering top-notch service to their customers, it is imperative for them to maintain streamlined business processes and efficient software systems.

Services Offered: Odoo Consultancy, Odoo Implementation, Sales Channel Integration, Odoo Configuration, Odoo Development, Training

Odoo Applications: CRM, Sales, Accounting, Helpdesk, Purchase, Inventory, Manufacturing

3rd party integration - DTDC, UPS, TRANSDIRECT

Hosting & Edition: Odoo Sh Enterprise


  • Inefficient interdepartmental communication
  • Manual data transfers resulting in unnecessary labor
  • Overhead from managing multiple software systems

    As a solution, the company explored Odoo, an open-source ERP platform capable of consolidating their software requirements into a single solution. To facilitate the implementation process, the client engaged Broadsy Technologies for assistance.


At Broadsy, we collaborated closely with the client to develop and deploy a tailored solution aligning with their specific needs. This encompassed various functionalities such as order processing, e-commerce, and procurement capabilities.

Leveraging Odoo’s extensive customization options, we fine-tuned the platform to accommodate the client’s unique business processes. This optimization aimed to enhance operational efficiency, positioning them for superior performance compared to competitors, and facilitating faster, error-free interactions with customers.

Furthermore, we partnered with the client to integrate machine learning capabilities into the Odoo system. This involved automating data entry for sales personnel, implementing error prevention mechanisms based on historical data, and deploying predictive analytics to identify and nurture long-term customer relationships.

Results and Benefits

Following the Odoo implementation, the client experienced a multitude of benefits. Firstly, they streamlined operations by consolidating systems and reducing the number of software applications in use. This simplification led to enhanced efficiency and agility across the company.

Moreover, by simplifying the order processing workflow, they successfully mitigated errors and reduced labor costs. Odoo’s intuitive interface facilitated smoother operations, resulting in decreased manual effort required for these tasks.

Additionally, the integration of machine learning capabilities further accelerated the sales process, minimized errors, and optimized resource allocation.

As reported by the client, the Odoo implementation yielded the following improvements:

  • Order processing time: Accelerated by 60%
  • Labor costs: Reduced by 33.33%
  • Error rate: Decreased by 72.9%


Overall, these enhancements made the client more agile and responsive to customer demands, offering quicker turnaround times, competitive pricing, and heightened accuracy. Notably, the significant reduction in error rates from 13% to 3% provided a substantial competitive advantage, as it bolstered customer satisfaction and loyalty, crucial factors in retaining clientele within the competitive landscape.


In conclusion, Broadsy Technologies stands as a beacon of innovation and excellence in Odoo development, consistently delivering cutting-edge solutions tailored to meet the unique needs of each client. Through our commitment to collaboration, customization, and continuous improvement, we have empowered businesses across diverse industries to streamline their operations, enhance efficiency, and achieve sustainable growth.

As a trusted partner, we have witnessed firsthand the transformative impact of Odoo implementations, as our clients experience tangible improvements in productivity, cost savings, and customer satisfaction. Our unwavering dedication to providing unparalleled support and expertise ensures that every project is executed with precision and care, paving the way for success in today’s dynamic business landscape.

With a proven track record of success and a passion for driving innovation, Broadsy Technologies remains poised to lead the way in Odoo development, empowering businesses to thrive in an ever-evolving digital world. Join us on this journey of transformation and unlock the full potential of your business with Broadsy Technologies. Together, let’s build a brighter, more prosperous future.