E-Commerce | Portfolio

About

Category

E-Commerce

A leading extra-size clothing company based in the USA, specializing in fashionable and comfortable clothing for plus-size individuals. The company aimed to expand its reach by launching an e-commerce platform to cater to a broader audience.

ChallengesFaced

  • Customer Hesitation: Many customers were skeptical about online shopping due to size concerns. The introduction of a virtual fitting room helped address this issue.
  • Technical Integration: Ensuring smooth integration of third-party logistics, payment gateways, and CRM systems.
  • Brand Awareness: Overcoming the competition in the online retail space required an aggressive digital marketing campaign.
  • Handling High Traffic: The platform needed to be scalable to handle increased traffic during promotions and sales events.

SolutionProvided

Our team developed a robust and user-friendly e-commerce platform tailored to the company's needs. The key features included:

  • Custom UI/UX Design:

    A clean and intuitive interface with easy navigation.

  • Responsive Design:

    Optimized for mobile, tablet, and desktop users.

  • Size Guide and Virtual Fitting Room:

    To help customers find the perfect fit.

  • Personalized Recommendations:

    AI-driven product suggestions based on user preferences.

  • Seamless Checkout Process:

    Multiple payment options, including digital wallets.

  • Inventory Management System:

    Real-time stock updates and automated restocking alerts.

  • SEO and Digital Marketing Strategy:

    Implementation of SEO best practices and social media marketing to increase brand visibility.

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Results

  • 200% Increase in Online Sales within the first six months.
  • 45% Growth in Customer Engagement through personalized shopping experiences.
  • Enhanced Brand Visibility with a 300% increase in website traffic.
  • Higher Customer Retention Rate due to improved shopping experience and efficient order fulfillment.
  • Positive Customer Feedback on the user-friendly interface and size accuracy tools.

Tech stacks we used

Front End

React

Back End

Node

Database

MongoDB

Server

AWS